Blogs

When it comes to content marketing, we see it time and time again - businesses putting all their eggs in one basket.

Or to put it more literally, relying on a single digital channel for their entire content marketing plan.

For many businesses, their website ends up being a static marketing tool.

It’s nothing more than a digital pamphlet.

A very expensive digital pamphlet may we add, particularly when the cost of a basic website can start at a few thousand dollars and in many cases can be upwards of $10,000, and more.

Whether it’s Instragram, LinkedIn or Facebook, social media marketing is now considered a bare minimum for just about all businesses.

So as business owners, if we’re putting in the time to regularly post on social media, how do we make the most of our social media accounts to drive greater engagement, grow our followers and generate organic leads?

Content marketing can be a hungry beast, having to continually think of new topics to talk about.

Avoid the brain strain with these 5 timeless content marketing examples that will have you creating killer content month after month.

You may have heard the term content marketing, but what is content marketing and is it something your business needs in 2021?

Not sure what info to include on your LInkedIn profile? Or perhaps your account is feeling a bit old and stale?

Email marketing is often overlooked by small and medium businesses.

Whether it’s simply misunderstood and put in the too-hard basket or perhaps the allure of social media is too great so we’re drawn to that instead, email marketing isn’t used as much as it should be.

Dollar for dollar, SEO has to be one of the most cost effective types of digital marketing available.

However, it can also be complex and with Google constantly making updates to their search algorithm it can be hard to keep on top of it all.

LinkedIn is becoming a powerful platform for businesses to generate organic leads.

To help you grow your profile, gain credibility and start creating an extensive referral network, here are 6 tips on how to use LinkedIn for business owners.

Are you thinking of using social media for your business? Or is your business’ social media profile falling flat?

Before you start creating accounts on every social media platform around or press publish on another post, here are 7 tips to create a thumb-stopping social media profile for your business.

For many business owners, digital marketing can be a head-scratching conundrum.

You know digital marketing can help your business, but with so much convoluted jargon and so many different fields of digital marketing, it’s difficult to know where to start.

If you’re not already publishing regular blog articles to your website, then put this at the top of your to-do list.

A regular blog for your business (when done right) can deliver a huge range of benefits, which ultimately lead to one thing – more customers.